Salesforce Admins Podcast

For today’s episode of the Salesforce Admins Podcast, we’re bringing on Diana Jaffe, Product Management Director, and Jennifer Lee, Admin Evangelist at Salesforce. We want to give you a sneak peek at their upcoming Dreamforce session and how admins can automate apps quickly.


Join us as we talk about their upcoming Dreamforce presentation, Automate Apps Fast for Awesome Admins.


You should subscribe for the full episode, but here are a few takeaways from our conversation with Diana Jaffe and Jennifer Lee.

Go with the Flow.


Diana’s motto for this year’s Dreamforce is “Go with the Flow,” because of all of the new features coming in the Winter ‘22 Release. “Flow is the heart and soul of automation, and you can start small by moving a workflow rule over,” she says, “and we show in the episode how that can grow and expand.”


For Jennifer, one of the most exciting features coming for automation is MuleSoft Composer, which will allow you to use clicks, not code to set up integrations. Flow Orchestrator is also heading in a really exciting direction going forward, claiming its crown as the Flow of Flows. With all of the nesting and layering that is possible you can create every-more complex automations to tackle all sorts of new problems.


They go over everything in their upcoming Dreamforce session, so make sure you don’t miss out.


Lights, camera, action!


To record their Dreamforce episode, Diana and Jennifer both got to be “the talent” for the day. Jennifer had a small production team over to her place, where they worked on-location and could only run the air conditioner between takes.


Diana, meanwhile, got into Salesforce HQ for the first time since March 2020. She worked with a full-blown production crew—even the guy with the clapper thing. “It’s super cool to see people who are so good at their job in a totally different universe than what we do in software,” she says, “I love TV and movies and the nerd in me was trying not to giggle or be unprofessional.”


Why now’s the time to jump into Flow Builder.

“There’s a whole world of different options that can really match to you based on your business case,” Diana says, and the end of the episode gets into how you would decide between different automation choices based on what you’re trying to do.


“For admins out there who have been scared of using Flow Builder, now’s the time to start using it to build all of your automation—forget about Workflow Rules and Process Builder,” Jennifer says, “if you haven’t done automation, think about ways to automate your business processes and make life better for your users.” With the Slack acquisition, the sky’s the limit with what you can do on the platform to reach new heights of efficiency and collaboration. Most importantly, do reach out on Trailblazer Community, Twitter, or anywhere else to share your challenges and how we can help.

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Full Show Transcript